Episode 18: Pricing… do you charge what you THINK your customers can afford?

We’re back! And unfortunately, it’s dodgy audio time again. No, I don’t mean Dev’s running his mouth off… I mean the audio quality is a little bit dodgy in … well… most of it I’m afraid… BUT… it’s WELL WORTH a listen because we cover something¬†immensely important. Discounting down because you THINK that’s what you have to do to get the sale, or because that’s what you THINK your customer can afford. Find out why you’re wrong….

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Ben
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